Pursuing low-hanging fruits might be a bad idea

How to balance low-hanging fruits and big bets for the best outcomes.

Bart Krawczyk
UX Collective
Published in
3 min readMay 1, 2023

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Decorative
Graphic provided by the author

There is a common sense knowledge in product management that we should pursue low-hanging fruits, that is, solutions that are relatively high-impact and low-effort.

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