A case study + three techniques. — We make assumptions all the time. Anything we can’t prove is an assumption. We assume who our customers are, what they need, and how we can help them. In the end, not only do many of our assumptions turn out to be invalid, but even these valid ones are rarely…

Make your notification a tool for delivering value, not another nuisance — Mobile push notifications are tricky. They are a powerful tool that can boost engagement, adoption and retention. It’s also a great communication channel with users. But they are also perceived as intrusions and distractions. This is the primary reason the medium opt-in rate on iOS devices is 51%. Let’s look…

Onboarding is the only part of your product experience that 100% of people are gonna even touch. — Onboarding is one of the most critical user flows in your product. It’s the first thing users see when using your product, and it significantly impacts users’ retention rate. Onboarding is the only part of your product experience that a 100% of people are gonna even touch. …

The future of education technology — Technology changes how whole sectors and industries operate. One of the most disrupted sectors is education technology (EdTech), which gained momentum during and after the covid-19 pandemic. Let’s take a look at trends that were disrupting the education sector in 2022 and which will keep doing so in years to…

Predictions based on recent world events. 2022 was a rough year. We left one crisis behind just to welcome a new one, the economy turned out to be less stable than we expected, and it seems like everyone is talking about recent and/or upcoming layoffs. It was one of those…

A product manager’s success comes from the sum of their tiny habits. — Product managers’ success rarely comes from sudden big swings or strikes of inspiration. More often than not, it’s a sum of their tiny habits, repeated over and over again. No overnight success. Striving to be the best product manager myself, I’ve researched the habits of best PMs, talked to my…

The goal of UX research democratisation isn’t to make everyone a UX researcher but to make UX research happen everywhere. — User research is critical. We must know we are solving the right problem, for the right user, with the right solution based on the right assumptions. That’s a lot of things we have to get right. To add fuel to the fire, it’s more common to have too few UX…

Testing whole solutions is both expensive and ineffective. — Product managers often talk about testing and verifying their ideas. Avoiding the build trap and switching to the build-measure-learn cycle is already a great feat. But testing whole ideas is still one of the most expensive validation methods. It’s often also the least effective one. Test assumptions instead. Solutions are based on assumptions.

There’s a better way. — Product backlogs tend to grow in size faster than the team can deliver. The common scenario: someone comes up with an idea for a feature, but you can’t handle it right now, so you put it in the backlog. A few days later, someone else comes up with a different…