A case study + three techniques. — We make assumptions all the time. Anything we can’t prove is an assumption. We assume who our customers are, what they need, and how we can help them. In the end, not only do many of our assumptions turn out to be invalid, but even these valid ones are rarely…

Product management is a vast discipline that requires a variety of skills. However, not all competencies are created equal. Below is a list of skills fundamental to almost every product manager, including actionable tips on developing them. 1. Monetization Products are built to generate business value. Yet, monetization is often a neglected…

Breaking down product strategy into manageable pieces. — Product strategy is a vague, broad, and complex concept at the same time. It’s easy to either get overwhelmed by the share amount of information or to treat it too narrowly and ignore critical details. Let’s try to tackle this topic in a broad yet focused enough fashion. Below you’ll…

Gut feeling is often not enough — RICE is one of the most popular prioritisation frameworks. On the surface, it seems simple. But when you dig deeper, it’s not so straightforward. While reach and effort are somewhat easy to calculate, how do you impact confidence? There’s no clear, mathematical formula. Depending on your approach to assessing impact…

The way you should frame your strategy depends on the stage of your product. — Developing and sticking to a product strategy is one of the most important tasks of a product manager. It bridges the gap between our product vision and the current situation and gives us a decision-making framework on how to proceed. Without a clear and coherent strategy, product development is like…

“Onboarding is the only part of your product experience that 100% of people are gonna even touch.” — Onboarding is one of the most critical user flows in your product. It’s the first thing users see when using your product, and it significantly impacts users’ retention rate. Onboarding is the only part of your product experience that 100% of people are gonna even touch. Good look getting 100%…

Distribution is a cornerstone of great products. — Distribution is the key. It doesn’t matter how great your product is if no one knows it exists. The key to building a healthy growth engine is winning a distribution channel(s) that works well with your product. There are three stages in the process: Finding the right channel Winning the…

Make your notification a tool for delivering value, not another nuisance — Mobile push notifications are tricky. They are a powerful tool that can boost engagement, adoption and retention. It’s also a great communication channel with users. But they are also perceived as intrusions and distractions. This is the primary reason the medium opt-in rate on iOS devices is 51%. Let’s look…

Onboarding is the only part of your product experience that 100% of people are gonna even touch. — Onboarding is one of the most critical user flows in your product. It’s the first thing users see when using your product, and it significantly impacts users’ retention rate. Onboarding is the only part of your product experience that a 100% of people are gonna even touch. Good look getting…